4 must-have features for a high converting website
As a service provider/entrepreneur, your website is a critical tool for attracting new clients and growing your business. But with so many options and design elements to consider, it can be overwhelming to figure out where to start. In this blog post, I'll cover four important features that every website needs for high conversion rates, along with actionable tips and visual examples.
Clear Navigation
Your website's navigation is like a roadmap for your visitors. It guides them through your site and helps them find what they're looking for. A clear and intuitive navigation menu is essential for a positive user experience and can improve your website's conversion rates.
Actionable tip: Keep your navigation menu simple and easy to understand. Use clear labels for each section and make sure your navigation is consistent across all pages of your website.
Example: Take a look at the navigation menu on the website for Mcclintock Psychological Services. . This is a simple and intuitive menu that clearly labels each section of their website.
2.Strong Branding
Your website's branding is a reflection of your business and your values. A strong and consistent brand identity can help you establish credibility and trust with your visitors. It can also help you stand out in thecrowded online space.
Actionable tip: Develop a strong brand identity that includes a unique logo, color palette, and typography. Use your brand elements consistently across all pages of your website.
Example: Take a look at this travel website. They have a strong and consistent brand identity with a unique logo, color palette, and typography that is carried throughout their website.
3.High-Quality Imagery
Images are CRUCIAL for a high-converting website. I can’t stress this enough. Images can help you tell your story and convey the personality of your brand. High-quality images can also help you establish trust and credibility with your visitors. When selecting images for your website, choose images that are relevant to your business and your target audience.
Actionable tip: Use high-quality images that are relevant to your business and your target audience. Avoid using stock photos that look generic or staged. Some of my favorite stock photo websites are Pexels, Unsplash and Honey Social.
Example: This website for In our Skin Studio. They use high-quality images of real people that are relevant to their business and their target audience.
4. Call to Action
A call to action (CTA) is a clear and specific instruction that tells your visitors what to do next. CTAs can be used to encourage visitors to schedule an appointment, sign up for a newsletter, or download a free guide.
Actionable tip: Use clear and specific CTAs throughout your website. Make sure your CTAs stand out visually and are prominently displayed on your website.
Example: This website for serial entrepreneur Farida Mercedes . She has specific CTAs throughout the website.
These are a few ways you can elevate your website and start converting your visitors into paying clients. I am happy to help you build a website that reflects your brand and engages your audience. Click here to book a discovery call!
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Be well,
Megan Noel